Some time ago, we talked to Norito Yonezawa, Corporate Strategy Planner at Suntory Beverage & Food Limited, a global leader in producing soft drinks and food products based in Japan and one of our most engaged customers. 

We’d like to highlight Suntory’s story of how Slido helped them transform their company culture and gave voice to their more silent employees. 

Like any multinational corporation, it’s vital for Suntory to keep its teams aligned. To connect its 24,000 employees with the executive team, it runs quarterly townhall meetings.

Traditionally, in Japanese business culture, people tend to avoid asking questions or participating actively in meetings. Suntory wanted to change that. Its goal was to create a safe space for its employees to open up and start a live discussion during their townhalls.

The need for a live dialogue during townhalls

Suntory’s aim was clear. We wanted more people to speak up in meetings, shared Norito.

But that came with a challenge: overcoming a cultural hurdle.

“The Japanese are more shy and quiet than other nationalities. They don’t often share their opinions during all-company meetings”, Norito explained.

In the past, Suntory tried different ways to make the conversation feel as live as possible.

The executives’ answers to such questions did bring some value. But as Norito continued, “You could have shared it as effectively in an email. Compared to live interaction, it was a bit boring.”

To insert more interaction into the meetings and give the employees a safe way to voice their real concerns, they chose Slido.

Connecting leaders and employees with Slido

After the executives share business updates, employees get five minutes to send in questions via Slido. These are displayed on a screen in real-time during a 30-minute Q&A that follows.

Suntory also gives its employees the option to send in their questions anonymously.

Throughout the Q&A, the incoming questions are displayed without any moderation. “It helps us get more interesting questions, as well as entertaining ones that spark laughter.”

“Slido is powerful. You’re in an all-company meeting and you feel valuable, as your questions are there in front of everyone. All employees can feel a sense of participation”, added Norito.

Collecting feedback effectively after meetings

Apart from using Slido to crowdsource team questions, Norito also uses it to collect feedback after each townhall to help his team improve future meetings.

In the past, Norito used to collect feedback via email. He would get over 100 emails back which he had to review and manually copy-paste each answer into a spreadsheet.

Now he uses Slido for this. “Slido helped me save lots of time. I can just download the data in the Analytics and export it with one click.”

The result: More trust within the team

By creating a live dialogue in the room, Suntory managed to increase its employees’ engagement during the meetings.

As a by-product of implementing Slido, Suntory was able to create more transparency, openness and build trust between the executives and employees.

We absolutely love hearing from our customers and learning how Slido helped them create more interactive meetings, and sometimes even transformed their company culture!  

And, we’d love to hear from you! Please share all the good, the bad AND the engaging stories in comments below